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Why Adrian?

Why Adrian?

Whatever your background, Adrian College can provide you with the skills and experience you need to realize your dreams.

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Undergraduate Studies

We offer an undergraduate program of study that’s small enough to be personal

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Graduate Studies

Pursuing your dream career starts with the next phase of your education. When you enroll in graduate school at Adrian College, you’re beginning more than advanced training in your field; you’re accelerating your professional journey.
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Business Analytics

Business Analytics

Business Analytics is one of the most in-demand fields in today’s job market. As companies gather more data than ever before, they need professionals who can turn that information into meaningful insights. This program was designed with input from leaders at Deloitte, Oliver Wyman, and other top firms to ensure students are learning the skills that today’s employers value most.

Whether it’s identifying patterns, uncovering new opportunities, or helping a company streamline operations, business analysts play a critical role in shaping smart decisions across nearly every industry.

Developed with Industry Experts

This program was developed in collaboration with business leaders from Deloitte, Oliver Wyman, and Praxis Precision Medicines. Their input helped shape the curriculum so that students gain experience with the tools and strategies used by real-world analysts.

Median Salary of $74,000+

Careers in analytics offer strong salaries and room to grow. Market Research Analysts earn a median salary of $68,230, Financial Analysts earn around $96,220, and entry-level Data Analysts typically make between $57,000 and $91,000. The average salary for professionals in this field is over $74,000.

Hybrid Learning Options

Some courses in this program are taken online and powered by Rize. Core business classes will be completed on campus, giving students the best of both worlds: strong campus community with flexible, tech-forward learning.

How Does This Degree Align With the Real World?

This program was shaped over more than three years of collaboration with educators and industry leaders. We spoke with employers across the country who consistently told us the same thing: they need graduates who can work with data from day one, not just students who have studied it in theory.

In response, we built a program that puts tools and practice at the center. From the start, students dive into hands-on work using platforms like SQL, Tableau, and Excel. As the program progresses, they apply what they’ve learned to real-world business challenges and begin building a portfolio that demonstrates their skills to future employers.

Everything from course content to elective options was developed with direct input from hiring managers. This ensures that students are gaining experience with the exact skills employers look for in job candidates.

At Adrian College, this degree is more than academic. It’s designed to bridge the gap between classroom learning and career readiness, helping students graduate with the confidence and capabilities to make an immediate impact.

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Career Outlook

A degree in Business Analytics opens the door to countless industries, from tech and finance to healthcare, sports, government, and beyond.

Common job titles include:

●      Data Analyst ($70,000–$90,000)

●      Business Analyst ($74,000 median)

●      Market Research Analyst ($68,230 median)

●      Operations Analyst ($72,000 avg.)

●      Financial Analyst ($96,220 median)

And the market is only growing. According to the U.S. Bureau of Labor Statistics, demand for market research analysts and related roles is expected to grow by 13%—much faster than average.

Whether students want to work for a Fortune 500 company or a mission-driven nonprofit, the ability to make sense of data will always be in demand.

Why Business Analytics Matters

Data is no longer a luxury. It’s a necessity. Today’s companies depend on professionals who can collect, clean, and analyze data to shape smart, strategic decisions. That’s exactly what Adrian’s Business Analytics program prepares students to do.

From building dashboards to managing databases, students gain hands-on experience with industry-standard tools like SQL, Tableau, and Excel. Along the way, they also strengthen their ability to communicate insights clearly and solve real-world business problems. These are the skills that help professionals influence everything from marketing campaigns to operational strategy to product innovation.

Unlike highly technical data science programs, this degree is designed with accessibility in mind. It focuses on practical, business-focused tools that don’t require a deep background in math. It’s a great fit for students who are naturally curious, enjoy solving problems, and want to use data to make a meaningful impact.

Curriculum Highlights

Business Analytics is part of the Adrian College Business School, so students complete a strong business foundation alongside their analytics coursework.

Math Required: Precalculus or higher, Probability, and Statistics
Credits: 54–66 total

Hardest Class: Practicum (BAM III) – This course requires students to solve complex, real-world business challenges using live data and analytics tools. Students will also build a portfolio to use in job applications.

Course Topics Include:

●      SQL and Tableau

●      Business Case Analysis

●      Data Visualization

●      Predictive Modeling

●      Career Exploration in Analytics

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