The Bachelor of Business Administration in Business Analytics at Adrian College combines a strong business foundation with practical training in data analysis, visualization, and strategic decision-making.

In today’s data-driven world, companies depend on skilled analysts to transform information into insights. This program prepares students with hands-on experience using tools like spreadsheets, SQL, and Tableau to solve problems and guide business strategy. Students build critical skills in analytical thinking, technical proficiency, and clear communication. These abilities are highly valued across all industries.

The program’s curriculum helps students learn to collect, clean, and interpret data, build interactive dashboards, and use predictive modeling to anticipate trends. Key courses include Business Analytics I and II, a hands-on practicum, and Career Navigation for Analytics. Students also complete foundational coursework in statistics, economics, and business to ensure a well-rounded academic experience.

Graduates go on to careers in data analysis, business intelligence, market research, financial analysis, and operations strategy. Entry-level salaries typically range from $57,000 to $91,000, with strong potential for growth and career flexibility. Whether you are interested in marketing, finance, healthcare, or technology, fluency in data gives you a competitive advantage.

This program is a great fit for students who want to turn numbers into stories and use data to make a difference. Adrian College prepares you to support smarter decisions from your very first day on the job.

Business Analytics

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The typical Adrian College student is anything but typical. They possess drive, ambition, initiative, spirit and a bit of moxie.

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