Adrian College Brand Guidelines

Why Brand Guidelines Matter

Adrian College’s brand guidelines establish the standards for the consistent use of the College’s visual identity and messaging across all print and digital communications. Adherence to these guidelines is required for all materials representing Adrian College to ensure a unified, professional, and recognizable brand. Consistent application of the brand guidelines strengthens the College’s identity, reinforces credibility, and enhances recognition among prospective students, current students, alumni, employees, donors, and the broader community. All individuals creating or distributing materials on behalf of Adrian College are expected to follow these standards to maintain the integrity and reputation of the Adrian College brand.

Imagery 

To preserve the integrity of Adrian College’s image, we’ve established specific visual guidelines for publications, apparel, promotional items, and the use of College-related images. We encourage consistent application and usage of our images. Consistent application of these standards ensures brand recognition and strengthens our institutional identity. Logos, fonts, and color guides, are available for download through the link below.

Artificial Intelligence (AI)

Artificial intelligence (AI) is a tool that can support creativity, efficiency and innovation while enhancing the work of the people who use it. When used thoughtfully, AI can assist with brainstorming, content development, research and other creative or administrative tasks while allowing individuals to remain at the center of the decision-making process. AI-generated content should align with Adrian College’s brand standards, including its voice, values, visual identity and commitment to authenticity. AI should be used to strengthen and support our brand, not replace the human creativity, judgment and perspective that make Adrian College distinctive. For more information regarding Adrian College's use of AI in branding, please refer to the Brand Guidelines Booklet.

Photography

The Office of Marketing and Public Relations is available to capture images of campus events, student experiences, and College life. To request photography coverage (subject to staff availability), please submit a Project Request Form. Requests should be submitted at least two weeks in advance to ensure adequate scheduling.

Press Releases

All official communications with the media are managed through the Director of Communications. Should you desire assistance with promoting an on-campus event, program, or initiative, please forward relevant information to malvarado@adrian.edu.

Note: A minimum of two weeks' notice is recommended to ensure adequate preparation and media outreach.

Social Media

Please submit any photos for social media posts to Marketing and Public Relations department through a Submit a Photo form. To discuss strategy or appropriate use of any affiliate social media platform, contact the Marketing and Public Relations Office.

Adrian College Brand Download 

Adrian College logos, fonts, and color guides can be downloaded through the links below. If additional imagery is requested, please submit a Project Request Form.

Brand Guidelines Booklet AC Brand Download