Why Digital Marketing Matters
We consulted with multiple Fortune 500 companies and successful startups to identify the key areas in which existing marketing curricula failed to prepare students for the realities of marketing roles in the modern workforce. We took those learnings and created a certificate that distills the most important, practical, and resume-relevant skills of today.
This program not only gives you a good theoretical understanding, but it prepares you for interviews and jobs that can lead to wonderful careers.
Experts & Contributors
Mala Chandra - Mala Chandra developed multiple core Java technologies, including J2EE, J2ME and Java Beans. In 2004, she was named one of the 25 most influential women in the development of the internet. She has developed courses in gamification, social media and other subjects for the University of Washington.
Rachel Giuliani - Rachel is an expert in email marketing and brand identity. She has built marketing pipelines for numerous successful companies, including Simple, ClassDojo, Seed, and more.
Curriculum Highlights
The Certificate in Digital Marketing focuses on key skills in addition to viral growth techniques, influencer marketing, data mining, and lead generation. It is supplemented by courses in programming, which have been included to address a need for marketers to be able to scrape data and perform more complex marketing campaigns.
- Math Required: Business Core
- Hardest Class: SEO/SEM. This course is information-dense and detail-oriented.
