AI for Business Strategy

Lead decision-making in an AI-driven economy

Artificial intelligence is changing how companies operate, compete, and grow. The AI for Business Strategy major at Adrian College prepares students to lead in this environment by combining a strong foundation in business with practical, ethical applications of AI.

At Adrian, you'll learn business fundamentals and how AI actually works inside organizations. You'll graduate understanding how to use AI tools, how to evaluate what they're telling you, and how to explain it all to people who aren't technical. That's a skill set that's hard to find right now.

Program Overview

The AI for Business Strategy, B.B.A. is designed for students who want to understand how artificial intelligence influences strategy, operations, marketing, and leadership.

Students develop fluency in core business disciplines while learning how AI can support better decisions, improve efficiency, and create competitive advantage. Emphasis is placed on responsible and transparent AI use, aligning innovation with organizational values and societal impact.

What You’ll Learn

Students in this major will learn to:

• Apply AI tools to business analysis and strategic planning
• Evaluate AI-driven insights and recommendations critically
• Communicate AI-supported decisions to diverse stakeholders
• Understand ethical, legal, and social implications of AI in business
• Integrate AI into marketing, operations, finance, and management contexts

Curriculum Highlights

Bachelor Degree Distribution Requirements (31 hours)

• CCC100-Introduction to College Writing (3)
• CCC102-Public Speaking (3)
• MATH (4)
• Scientific Inquiry with Lab (4)
• Experiential/Internship (2)-Met with BUS498
• GCON110: The Meaning of Life (3)
• GCON120: Western Civilization (3)
• GCON130: Global Civilizations (3)
• GCON140: Art (3)
• GCON150: What It Means to Be a U.S. Citizen (3)

Business Major Core (34 hours)

• ACCT203 Principles of Accounting I (3)
• ACCT204 Principles of Accounting II (3)
• BUS101 Introduction to Business (3)
• BUS242 Business & Professional Comm. (3) WID
• BUS305 Business Law I (3)
• BUS346 Social, Political & Ethical Issues in
• Business (3)
• BUS497 Capstone I: Portfolio Development (1) WID
• BUS498 Capstone II: Leadership and Professional
• Networking (2) EXP
• FIN310 Managerial Finance (3)
• ECON201 Principles of Microeconomics (3)
• ECON202 Principles of Macroeconomics (3)
• MGMT243 Organizational Behavior (3)
• MKTG230 Marketing (3)

Business Major Cognates (6-7 hours)

• MATH104 Finite Mathematics (3) or MATH115
• Pre-Calculus (4) (Or higher Mathematics)
• MATH204 Elementary Statistics (3) or MATH314
• Mathematical Prob. & Stat. (3)

AI Core (12 cr hours)

• AIL100 - AI for Everyone (3)
• AIL200 - AI for Decision-Making (3)
• AIL201 - AI for Creativity and Design (3)
• AIL202 - AI Ethics (3)

Business Strategy Core (9 cr hours)

• MGMT335 Business Strategy (3)

Select 6 credit hours from the following:

• BUSA380 Fundamentals of Business Analytics I (3)
• LDRS310 Adaptive Leadership (3)
• MGMT317 Marketing Research (3)
• MGMT342 Information Technology and Project
• Management (3)
• MGMT344 Human Resource Management (3)

Career Opportunities

Graduates are prepared for roles such as:

• Business or Strategy Analyst
• AI-Enabled Operations Manager
• Marketing or Growth Strategist
• Product or Project Manager
• Graduate study in business or management

This major also provides a strong foundation for students pursuing an MBA or other graduate business programs.

Is This Major Right for You?

This program is ideal for students who:

• Are interested in business, leadership, or entrepreneurship
• Want to understand AI’s impact without becoming programmers
• Enjoy problem-solving and strategic thinking
• Aspire to leadership roles in modern organizations

Hybrid Learning Options

Some courses in this program are taken online & powered by Rize. The core curriculum will be taken on-campus, giving students the best student life with the flexibility of some online learning.