ADRIAN, Mich. – Adrian College has joined an elite group of schools through the introduction of Adrian College Mobile- a smartphone-friendly mobile website. Aimed at keeping the College on the cutting edge of new technology and promote the campus culture through the integration of new-age tools, Adrian Mobile offers a fresh perspective on all that AC has to offer.
This unique tool boasts the capacity to browse current events, news stories, and even schedule a visit to campus. The first mobile website of its kind, it allows users to sign in through their Facebook account, and fully interact with content. The mobile website offers directions to campus and click-to-call buttons to easily connect to anyone at the College.
Adrian College partnered with Prime of Northville, MI to design and build the new mobile site.
“A lot of colleges are looking at mobile apps and social media, but none have paired the two for the good of the students, with a clear vision for how it will help the admissions team,” said Matt Gaidica, a developer on the project.
Adrian College Mobile will be the next step in Adrian College’s new admissions strategy, led by Frank Hribar, Adrian’s Vice President for Enrollment. The idea is to integrate new technology, such as Apple iPad’s, with social media – things that prospective students can identify with.
While many phone “apps” are specific to the mobile device, Adrian College Mobile can be viewed by anyone with a web browser, including (but not limited to) Android, Windows, and Apple devices.
Adrian Mobile continues to challenge new recruitment strategies with a strong success story with a solely internal launch. To date, the site has experienced over 12,406 Visits, with 8,399 Absolute Unique Visitors, 36,650 Pageviews, 558 Facebook shares.
Adrian College celebrated the launch internally with a t-shirt and iPad giveaway. Students, staff, faculty and friends who shared a story via the mobile site received a free t-shirt and chance to win one of two iPads. The winners of this drawing were freshmen Alexandra Maxson and Riley Brooks.
The College also offered a student organization contest for the group with the highest percentage of members participating in Facebook integration of the site. Alpha Phi was awarded a $200 gift card to Meijer with 46% of members participating.
For more information, or to tour the site, please visit m.adrian.edu.
