RECEPTION HONORS
PUBLISHED GRADUATE posted
11/16/06, updated 11/29/06
Event recognizes article in Quirk’s
ADRIAN, Mich. – A reception
on Nov. 28 honored Melissa Murray, a Madison High School
(Adrian, Mich.) graduate and recent Adrian College graduate
who while a student was published in Quirk’s Marketing
Research Review.
 Honored
guests and members of the media were invited.
Quirk’s is the pre-eminent publication for market
researchers. As a college senior, Murray, who graduated
last spring, wrote, “Make the Results Come Alive,”
an article about the effective use of PowerPoint presentations.
It was written and submitted during her senior year
at Adrian as part of her departmental honors program
requirements.
“Melissa is the only undergraduate to ever have
an article published in Quirk’s,” said Pat
Quinlan, Adrian marketing professor. “It is a
testament to her ability, and to the strength of Adrian
College’s business department.”
Joe Rydholm, editor of Quirk's, commented
on the article.
“An oft-stated aim of the marketing
research industry is to earn a ‘seat at the table’
with those who make large-scale corporate decisions.
One of the best ways to do that is by repeatedly demonstrating
the value of marketing research to internal clients,”
he said. “Melissa’s article offers concrete,
practical advice on developing effective presentations
and I think it will help researchers inch closer to
that seat at the table by showing them how to harness
the power of PowerPoint to communicate research findings
– and in doing so demonstrate their value –
to corporate audiences.”
Jeff Walkowski, an independent market
research consultant and co-author of “Qualitative
Research Online” (2004), is an expert on online
focus groups. Prior to the reception he made a presentation
on this topic to any faculty who teach research skills.
Other guests at the reception included
Adrian College President Jeffrey R. Docking, Adrian
College Vice President and Dean of Academic Affairs
Dale Nesbary, members of the business department, and
a variety of community members from Adrian and Toledo
who have worked with Murray.
The event was the inaugural reception
in the renovated President's Dining Room of the new
Ritchie Marketplace.
Melissa Murray now works for Hart
Associates, an advertising and marketing firm located
in Toledo, Ohio. Melissa completed an internship there
while in college, and accepted her current position
while still a senior.
Adrian College has an excellent business
department with a strong focus on experiential learning
and internships. Recent Adrian graduates are up-and-coming
business leaders at locations throughout the country.
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