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Accountancy / Business
Administration
Courses
Accounting
| Management
| Marketing
| Advanced
Courses
Accounting
Courses
203 Principles
of Accounting I. An introduction to
financial accounting, with emphasis on sole
proprietorships. Topics include journalizing
and posting transactions, adjustments, financial
statement preparation, current assets, plant
and equipment, and liabilities.
204 Principles of Accounting
II. A continuation of
financial accounting with emphasis on corporations,
including an introduction to cost accounting,
the budgeting and accounting concepts involved
in managerial decision-making, and a brief introduction
to federal income taxation.
301 Intermediate Accounting I.
A detailed study of financial accounting and
statement presentation, including the application
of accounting theory, standards, principles
and procedures to financial accounting problems.
This is a central course sequence for accountancy
majors, also open to non-majors seeking more
detailed study of financial accounting.
302 Intermediate Accounting II. A
detailed study of financial accounting and statement
presentation, including the application of accounting
theory, standards, principles and procedures
to financial accounting problems. This is a
central course sequence for accountancy majors,
also open to non-majors seeking more detailed
study of financial accounting.
305 Business Law I. Review
of the nature of law, legal procedure, the judicial
system and crimes and torts; a study of contracts,
forms of agreement and performance, and the
discharge and enforceability of contractual
arrangements; analysis of sales of goods and
other transactions under the Uniform Commercial
Code, including the rights of customers, dealers,
managers and the public.
306 Business Law II. Legal
problems of business enterprises, including
employer-employee relationships, principals
and agents, partnerships and corporations, and
government regulation of business; creditors’
and debtors rights; and real and personal property
laws.
311 Managerial Cost Accounting. Coverage
includes the cost accounting cycle, job order,
process and standard cost systems; by-products
and joint-products; direct costing; and profit
planning.
313 Federal Income Tax Accounting. A
detailed study of federal income taxation at
individual levels, including sole proprietorship,
with some discussion of tax planning and research.
318 Accounting for Governmental and Non-Profit
Organizations. Specialized
accounting for non-profit organizations, including
state and local government units and institutions
such as colleges and hospitals.
320 Managerial Finance.
The interpretation and utilization of financial
information as used by corporate managers in
the decision-making process. Coverage includes
financial statement analysis, capital structure
of corporations, debt and equity instruments,
current asset management, operation and capital
budgeting, time-value applications and financial
forecasting methods.
321 Investments and Security Analysis.
Introduction to the major security exchange
markets and related regulatory agencies, techniques
for valuation of equity securities, bond investments
and financial statement analysis. Personal financial
planning through portfolio development and analysis
and industry and market research.
350 Topics in Accountancy. In-depth
theoretical and practical coverage of accounting
concepts in a specialized area, with emphasis
on use of the conceptual knowledge in planning
and problem solving. Topics may include but
are not limited to: advanced cost accounting,
current issues involving ethics, health care
accounting and corporate controllership. May
be repeated with a different topic.
412 Auditing. Auditing
principles, concepts, procedures, standards,
opinions and reports; ethics of the profession;
and sampling techniques.
413 Advanced Tax Accounting. The
federal tax laws related to corporations, estates
and trusts, as well as federal estate and gift
taxes. A portion of the course is devoted to
state and local taxes. The emphasis in the course
is on tax research.
414Accounting Systems and Controls. This
course studies Accounting Information Systems
with an emphasis on internal controls to assure
the quality of financial information and prevention
of fraud and theft. Best practices for operation
and control of a responsive system that supports
and effective cash management are also emphasized.
416 Advanced Accounting. The
emphasis is on business combinations and consolidated
financial statements, with some consideration
given to other complex accounting applications
such as partnerships, non-profit accounting,
fiduciary accounting and foreign currency translations.
417 CPA Review. For students
who have completed their accounting major and
are planning to take the CPA or CMA examination.
Emphasis is on the theory and practice portions
of the examination, with some additional work
on auditing. Review materials and assistance
are also available for the business law portion
of the examination.
Management
Courses top
241 Management.
The varied roles and skills required of the
modern manager are examined in a framework of
competing values - control vs. flexibility,
and internal vs. external focus. Planning, delegation,
power, motivation, teamwork and creativity are
examined. Using personal assessment devices,
students gain insights to their levels of skill
and competency.
242
Business and Professional Communication.
Principles and practices of business and professional
communication, paying particular attention to
clear and effective transmittal of information.
The course addresses different aspects of writing
and speaking in professional environments, with
emphasis on research techniques, periodicals,
letters and reports. Open to second-semester
freshmen.
250
Fundamentals of Entrepreneurship.
Examines the role and develops the basic skill
set of the entrepreneur in both start-up companies
and more mature organizations. Topics covered
include writing a prospectus/initial business
plan, securing funding, developing new products/services,
global sourcing and protecting intellectual
property.
338
Brand Management. The brand
management course focuses on initiating, building
and maintaining brand identity for start-ups,
small companies and large organizations. Integrated
marketing techniques used to build brands as
well as the evolving role of the brand manager
are covered. A team-based practicum on building
a brand is included.
342 Information Technology
and Project Management. Issues of the
information-age organization including the role
of information and technology in creating and
maintaining competitive advantage and managing
projects. Explores the roles of the internet
in creating new business models, including e-commerce,
business-to-business computing and enterprise
systems.
343 Production and Operations Management.
Quantitative and qualitative dimensions of problem
solving and decision making for production and
operations managers. Coverage includes planning,
organizing and controlling conversion systems
in both manufacturing and non-manufacturing
industries, and integration of production and
operations management tools and techniques with
other functional areas of management decision
making.
344 Human Resource Management. Qualitative
and quantitative methods of improving productivity
and the quality of worklife. Topics include
government regulations influencing the work
environment; human resource planning; recruitment,
selection and development of the work force;
motivation of individuals and groups; performance
appraisal methods; and the nature and development
of compensation programs.
346 Social and Political Issues in Business.
Social and Political Issues in Business (SOCIAL
SCIENCE) (3). Topics include the social, legal,
moral and ethical pressures exerted on business
enterprises by the external environment; the
rules and ethical responsibilities of business
persons; corporate governance; and the assessment
of social and ethical performance.
347 Management of Multinational Firms.
The development and functioning of
the multinational firm, emphasizing and explaining
the differences from the purely domestic enterprise.
Topics include global strategic planning; international
production, supply, personnel and contract negotiation;
firm-host government relations; international
trade and foreign investment; and foreign investment
in the U.S.
348 Industrial/Organizational
Psychology. See Psychology
348 for course description.
350 Topics in Business Administration.
In-depth theoretical and practical coverage
of concepts in a specialized area of business
administration, using the conceptual knowledge
for planning and problem solving. Topics may
include but are not limited to new product development,
managing information, ethical considerations
in decision making and cross-cultural business
negotiations. May be repeated with a different
topic.
351 The Entrepreneurial
Experience. An experiential based course
providing opportunities to apply and refine
the fundamental skills of entrepreneurship.
Cases, interaction with professional, experiential
challenges and a major entrepreneurial project
are the primary pedagogicalapproaches used in
this applied course.
443 Supply Chain Management.
Examines the activities necessary for effective
supply chain management. Topics include design
strategy, forecasting, sourcing strategy, logistics,
global issues, performance measurement and Enterprise
Resource Planning. Spring ‘05.
449 Capstone: Business Policy.
The general management function and related
strategic processes from the viewpoint of the
chief executive officer. Cases, readings, lectures
and simulation exercises help develop analytic
skills and the ability to integrate important
variables.
Marketing
Courses top
230
Marketing. The nature and significance
of marketing, its functions and institutions;
the market for consumer goods; consumer motivation
and behavior; policies and practices, research,
development, physical distribution, price and
non-price competition; and governmental relationships
to marketing activities. Coverage includes the
commodity, functional and institutional approaches
to the study of marketing, supplemented by case
studies and computer problems. Fall, spring.
331 Marketing Research.
Development of the skills necessary to
specify and use market and buyer information
in defining marketing problems and making marketing
decisions. Applied marketing research problems
are investigated through readings, case subjects
and computer analysis using the SPSS system,
and an original marketing research project is
undertaken.
332 Consumer Behavior.
Theory and research related to consumer behavior,
including such topics as the role of personality,
motivational, perceptual, learning and attitudinal
variables; family and cultural influences; and
various decision-making models.
333 Advertising and Promotions Management. Provides
an understanding and evaluation of the advertising
function within the modern business environment.
Topics relate to the promotional mix from a
manager’s point of view, including decisions
about promotional campaign design, budgeting,
message and media selection and measurement
of effectiveness. Special emphasis on social
and ethical aspects of the advertising program.
334 Retailing. A comprehensive
upper-level management view of retail decision
making. The emphasis is on strategic, business-level
and functional processes in the retail chain
system, applying marketing, management, finance
and accounting principles in the retail environment.
A group case analysis is required.
335 Sales Management. The role
of sales management in achieving strategic and
marketing objectives. The emphasis is on account
management, policy, structure, forecasting,
territory design, quota setting, recruitment
and selection, training, motivation and compensation
system design.
337 International Marketing.
Methods of establishing and servicing foreign
markets amid the complexities of differing cultural,
legal and business environments. The emphasis
is on pricing, promotion and channels of distribution.
Coverage includes discussion of exporting, importing
and tariff barriers.
439 Marketing Management. Key
elements of successful management of the marketing
function in modern organizations. The emphasis
is on planning and decision-making procedures
in market management, product development, pricing,
promotion and distribution. Requirements may
include the development and implementation of
a comprehensive marketing plan and a computer
simulation.
Advanced
Courses top
199 Exploratory Internship.
255 Field/Travel Experience.
Includes a four- to five-day stay in a major
metropolitan city in the U.S. or Canada. Students
visit a variety of institutions such as security/commodity
markets, international financial centers, advertising
agencies, government centers and cultural exhibits,
with free time also in which to experience the
diverse flavors of a major city. Individual
academic assignments relate the field/travel
experience to the student’s specific major.
299 Experimental Course.
399 Professional Internship.
451 Independent Study.
499 Advanced Experimental Course.
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